our company
Some words are more than just sounds: they embrace, intertwine, and create bonds. PHILIA LOFT is one of them.
PHILIA LOFT
Beauty, Harmony, FriendshipWhen searching for the name of our new brand, we wanted something that truly represented us.
PHILIA LOFT came to us almost by chance, carrying with it a profound meaning: the meeting of beauty, harmony, and friendship.
Within the Greek word PHILIA, we also discovered “PHI”, and when we did, it felt like destiny.
“PHI” is the symbol of the golden ratio, the perfect proportion that has guided not only mathematics but also art and nature in creating wonders throughout history. We see it in the Pyramid of Cheops, the Parthenon, Leonardo da Vinci’s Mona Lisa, and in the hidden order of the cosmos.
We, too, want to follow this “divine proportion”, making fashion an art that blends aesthetic, culture, and craftsmanship where every detail is born from a perfect balance between creativity and harmony.
This is our way of being.
This is PHILIA LOFT.
The Journey begins
PHILIA LOFT dresses the body. But above all, it dresses the soul.Every project has a heart, and PHILIA LOFT beats with the rhythm of change, energy, and connection among women.
It is more than just a collection: it is a way of being, a way of experiencing fashion as an ever-evolving embrace, always in tune with those who wear it.
PHILIA LOFT carries the DNA of Souvenir, embodying its essence and style while embracing a new mission: to be more dynamic, faster, and closer to women who thrive on newness.
